Our MVP is ready

Partner-led revenue, and the profitability behind it.

DealAlign is an AI-powered revenue and commercial optimisation platform for companies selling through third-party partners — resellers, distributors and systems integrators. It shows where partner-led revenue is exposed, who owes the next action, and which partners actually return a profit once their real costs are counted.

See DealAlign in action See the product

Built for partner-led sellers in software, hardware, medical equipment and other indirect channels. Or explore: how to increase sales through partners, how to calculate partner profitability, channel sales forecasting.

DealAlign · Regional revenue intelligence DealAlign Global Partner Revenue Intelligence: total partner pipeline of $24.8M, $11.4M at risk, evidence-supported pipeline, and regional exposure for North America, EMEA and APAC, with a leadership attention panel for fully partner-led regions.

Protect your integrity. Deliver on your number.

Three outcomes

What DealAlign helps you do

One partner dataset, three commercial results. Each links to the detail behind it.

Outcome 01

Increase Partner Sales

See where partner-led pipeline is exposed, which deals risk slipping, and how a forecast can be read against the evidence actually supporting it.

Partner deal risk management →
Partner sales forecasting →

Outcome 02

Improve Partner and Sales Team Collaboration

Give every next action one named owner, a due date, a status and a dependency, so commitments stay visible across the company boundary rather than inside one CRM.

Partner sales accountability →

Outcome 03

Improve Partner Profitability

Attribute commissions, rebates, MDF, presales and support to each partner, then compare net partner contribution and contribution margin across the partner base.

Channel partner profitability software →

Not sure where you sit? See what the product does, or walk through the current MVP.

Two commercial outcomes

Sell more through partners.
Make more profit from them.

Deal revenue optimisation

Win more partner deals.

Find the deals that are slipping, fix what is missing, and stop good opportunities from quietly disappearing from the pipeline.

  • Deals at risk shown before you commit the number
  • Missing information turned into actions with an owner and a date
  • Forecasts you can defend with evidence, not optimism

How partner deal revenue works →

Partner performance & profitability

Make more profit from partners.

See what each partner really contributes once commissions, discounts, presales and support are counted — then decide who to invest in and who to stop subsidising.

  • Real partner profit, not just sales revenue
  • Profit loss traced to support, discounts and programme spend
  • Missing cost data shown as unknown, never as zero

How partner profitability works →

Both outcomes run on the same three pillars. How they work together →

The problem

Direct deals are visible.
Partner deals aren’t.

Seller signal“What the rep says” Partner signal“What the partner says” Buyer evidence“What the evidence confirms”
DealAlign Finds the truth between them.

When you sell through partners, you rarely see the customer conversation directly. Your CRM can show a confident forecast without showing what it is based on — and in territories where you have no local team, the number rests entirely on what the partner tells you.

DealAlign compares what your seller, your partner and the buyer each report against what the customer has actually confirmed, so a deal that looks safe is tested before it reaches your forecast.

See how fragmented partner pipeline evidence hides risk →

What DealAlign does

One platform.
Three ways to grow partner revenue.

Pillar 01

Increase Partner Sales

Identify deals at risk, improve win rates and grow sales through partners across different regions.

See every partner deal, which ones are slipping and why — including territories run entirely through partners, with no local direct team to fall back on.

  • Why it matters Regions without direct coverage hide sales risk longest.
  • What you get Earlier warning of deals at risk, clearer priorities for intervention, and growth in regions where you have no local sales team.

See how partner sales grow in the product →

Pillar 02

Improve Partner and Sales Team Collaboration

Help sales teams and partners understand what needs doing, who is responsible and how to move deals forward.

Every next step has one named owner — your seller, your partner manager or the partner themselves — with a due date and a status you can follow. No more wondering who was supposed to do what.

  • Why it matters Partner deals stall because nobody can say who owns the next step.
  • What you get Fewer stalled deals, less duplicated effort and faster progress on opportunities already in the pipeline.
Partner-ownedNext step sits with the partner — flagged if it slips
Your-team-ownedNext step sits with your seller or partner manager

Illustrative prototype labels. See collaboration in the product →

Same partner record: reliability above, contribution below. Illustrative data — fictional organisations and figures.

Pillar 03

Improve Partner Profitability

Understand which partners generate profit, which cost too much to support and where to invest resources.

A partner can top the revenue chart and still lose you money once commissions, discounts, presales, training and support are counted. DealAlign shows what each partner actually contributes, and how reliably they have performed before.

  • What it shows Net partner contribution — the profit left after that partner’s own costs are deducted, each counted once — with profit margin, and missing costs flagged as unknown rather than treated as zero.
  • What you get Clearer sales forecasting, earlier warning of recurring problems, and a sound basis for investing more in a partner or spending less.
Apex Consulting · revenue$5.1M — near the top of the portfolio on sales alone
Apex Consulting · profit$1.4M contribution — 27% margin, flagged IMPROVE

Same partner, same record: high revenue does not guarantee high profit.

Partner performance history is illustrative — no real customer history exists yet. Learning from your own partner history is planned. Why high-revenue partners can be unprofitable →

The regional operating use case

Managing partner revenue
without a local sales team.

A CRO owns the number across North America, EMEA and APAC. Some territories have direct teams; others depend heavily or entirely on partners, with no local sellers to fall back on.

  • Which regional forecasts are actually supported?
  • Which partner commitments are still open?
  • Where should leadership intervene?

DealAlign reads regional exposure, partner commitments and partner reliability from one evidence base — so leadership can see where intervention still changes the outcome. Read the regional briefing →

The portfolio behind the regional view: value, risk, evidence and next action. Illustrative data — fictional organisations and figures.

Partner performance & profitability

High revenue does not mean
high profit.

A partner can top your revenue chart and still cost more to support than it returns. DealAlign adds up the costs behind each partner relationship, so you see actual profit rather than sales bookings.

In the illustrative portfolio shown, 6 of 10 partners require action. Two are losing money — Northgate Digital at −$60K and Kestrel Partner Network at −$85K — and a third cannot be scored because its cost data is incomplete. Net partner contribution of $6.3M against $22.9M of revenue is a 28% contribution margin. A revenue line alone would show none of this.

Every recommendation states the problem, the evidence, the action and the expected commercial benefit. A missing cost is reported as unknown, never as zero.

How partner profitability is calculated →

Net partner contribution, contribution margin and the partners losing money. The screen labels the $6.3M figure “partner profit contribution” and excludes the one partner whose cost data is incomplete. Illustrative data — fictional organisations and figures.

How DealAlign works

Find the truth. Fill the gaps.
Drive action. Forecast with confidence.

Our MVP is ready

  1. 01 Find the truth Reconcile what seller, partner and buyer each report against the evidence behind it.
  2. 02 Fill the gaps Prioritise gaps across the portfolio, where missing evidence still changes the outcome.
  3. 03 Drive action Turn every gap into a commitment with a named owner, a due date and a status.
  4. 04 Forecast with confidence Report the number against the evidence supporting it, by deal and by region.

Built from first-hand experience

Built by a sales leader who has carried the number.

Darren Reilly

Founder, DealAlign

“I spent 20 years carrying enterprise sales numbers. I built DealAlign because I kept finding out too late that partner deals in my forecast weren’t as real as everyone thought.”

More than 20 years in enterprise sales leadership, including IBM, Dell, Oracle, Unily, Siteimprove and Korbyt. An Oracle-certified MEDDPICC trainer who has carried forecasts where the credibility behind the number had my name on it.

Every forecast has your name against it.

  • 20+ years Enterprise technology sales
  • Enterprise Sales & leadership
  • MEDDPICC Oracle-certified trainer
  • First-hand Partner & forecasting experience

Read the full background on the About page →

Talk to us

Know the truth before you commit the number.

A conversation is a working discussion, not a pitch. We can talk through where your partner sales are leaking, where partner costs may be eating your profit, and how DealAlign approaches both. We can also walk you through the MVP and show you exactly what it does today.

Private conversations. No sales pitch.

Talk to DealAlign

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